A function of your portal, in full
Win the enquiry, keep the customer, hand out the right material.
Three pages of your portal look after the people around your shop: Quote Leads lists everyone who asked your website for a price and when to ring them, Bulk Email writes to all your customers or to one group of them, and the Marketing Hub holds the videos, guides and downloads you want them to use. Together they turn a question at ten at night into a customer, and a customer from two years ago into one who comes back.
A tuning shop talks to three kinds of people who are not sending a file today. The first has not bought yet: a visitor who asked your website what a remap costs for their van and left a number. The second bought once and went quiet: the name is on your portal, with an email, a country and the date they last did anything. The third is already with you and wants something from you that is not a file: the install video, the guide to what a stage one changes, the logo pack for a flyer. Each has a page of its own.
Quote Leads is the list of the first kind. A lead is made when a visitor asks the chat on your website to be called back and leaves a way to reach them, or when somebody in your team, reading a website chat in Messages, says that this one is a lead. The page shows each person with their number, the car, what they asked and the conversation they had, gives the lead a state, and puts the one whose call-back time has come at the top. A second view, Website, shows what your site did: the chats, what the assistant answered, who is on the site now, and the pages each lead read.
Bulk Email is for the second kind, and for news that concerns everybody. It is one form: who gets it, the subject, the message, a button if you want one, a test to your own inbox, and send. The people are already on your portal, so there is no list to export and no addresses pasted into a blind copy field. The count of who will receive it is on the screen before you write a word, and each person also finds the message under the bell the next time they sign in.
The Marketing Hub is for the third kind. You post a video, a write-up or a file once, choose whether everyone sees it or only your staff, and every signed-in person finds the current version by a word or a category. Quote Leads and Bulk Email come with Pro and above; the Marketing Hub comes with Business and above. This page goes through all three, part by part, with what each one does not do.
A shop's day without it
A visitor asks about a stage one on a diesel estate at ten at night. The chat answers, takes the number and sends the shop an email, which by Monday sits under forty others. The owner thinks a tuner rang back; the tuner thinks the owner did. On Wednesday the visitor books with the shop down the road. The same week the shop adds a service for a popular engine and tells its customers one by one, as they happen to write in, so the ones with a second car never hear of it. And a garage that wants to promote the shop prints the old logo, because the new one is in an email from March.
Quote Leads
From a question on your website to a customer on your portal.
What happens to an enquiry between the moment a visitor asks and the moment you mark it converted or closed.
- A visitor asksThe chat on your website answers what it may about the car. The visitor wants a call and leaves a name, a number or an email.
- It becomes a leadThe chat files it, or one of your team reading the chat in Messages says it is a lead. It lands under New with the car, the request and the conversation.
- The call is dueA lead with a call-back time that has come, and still open, sits above every other row with a Call back now mark.
- Somebody ringsPhone, WhatsApp or email from the row, with the chat one press away. Book sends the lead's details to the diary.
- The outcome is writtenContacted with a new time, Converted when the person signs up, or Closed when it is over. A closed lead can be deleted.
The three figures at the top of the page are counted from these rows, so they are only as true as the states your team sets.
Bulk Email, the customer's side
One message, written once, on each customer's own phone.
What a customer receives when you press Send: an email from your shop that greets them by name, and the same message under the bell of your portal.
- NNews from the shopWe now do gearbox files: see the price listnow
- JJob 1042, BMW 335iYour tuned file is ready to download3 wk
- CCreditsYour top-up has been added3 wk
- Addressed to one personEvery recipient gets an email of their own, with a greeting by name. Nobody sees who else received it.
- Their own name where you put itThree placeholders drop each person's name, company or email into your lines, so a dealer reads their own firm's name.
- A button that goes somewhereGive the button its words and its address, a page of your portal or anywhere else. Without both, no button is shown.
- Under the bell as wellThe same message waits in the portal's notifications with the button's link behind it, for the customer who never opens email.
- From your shopIt goes through your portal's own mail settings, in the layout of your other portal emails, signed with your portal's name.
Marketing Hub
Post it once; the right people find the current one.
The life of one post, from the composer to the person who needed it.
- You write the postA title, a category of your own, a video link, a write-up, a cover image and a file to download. Any one of them is enough.
- You choose who sees itEveryone signed in, or Staff only for tuners and administrators. Unpublished, it stays a draft that only administrators see.
- You pin what mattersA pinned post stays first, whatever is added after it. The rest follow, newest first.
- They find itA word in the search box or a category pill. The video plays on the page, the write-up is read there, the file downloads under its own name.
What you find on it
Quote Leads
Quote Leads, in the portal's menu on Pro and above, lists the people who asked your website for a price and left a way to reach them. Rows come newest first, with one exception: a lead whose call-back time has come, and that is still New or Contacted, jumps to the top. With nothing in it yet, the page says that a visitor asking to be called back will show up here.
- At a glance
- Three figures for the last thirty days: the website chats in which a visitor wrote something, the leads that came from the website, and the leads that converted. They are counted from the rows themselves. A chat your team marked as just a question or as spam is not in the lead count.
- By where they stand
- A pill for All, New, Contacted, Converted and Closed, each with its number. One press narrows the list to that state, and the page keeps the choice while you move through the pages of the list. New is where the morning starts.
- Follow one up
- Each row shows when the lead came and through which channel, the person with a phone link, a WhatsApp link and an email link, the car and the request, and the quote or the best power gain the chat mentioned when it gave one. Open the chat shows the whole conversation; Book opens the diary with the lead's details already in it. On the right, a small form sets the state and a time under Call back by, and Save keeps it. The row carries the name of whoever has the lead, and a closed lead shows Delete.
- Delete closed leads
- A button at the top clears every closed lead at once and leaves each open one where it was. A single lead is deleted from its row, and only after it is closed: the page refuses to delete an open one and says to close it first.
- Leads and Website
- Two views for the owner. Leads is the list. Website shows the chats, what the assistant answered and what it handed to your team, the typical time to the team's first reply, who is on the site in the last five minutes by page, and the pages each website lead read before and after the chat, for visitors who agreed to visit tracking on your cookie banner.
Bulk Email
Bulk Email, in the menu on Pro and above, is one form that writes to the people on your portal: all of them, or a group. It only ever writes to active accounts, it shows how many people match before you send, and the emails leave in the background while you carry on working.
- Who gets it
- Three choices, each with its count: all active users, clients only or tuners only. Advanced filters narrow further: the profile type on the account (master, slave or surcharge), the country from the billing details, the language the person chose for the portal, and people active within the number of days you type. The recipient count at the top follows every change.
- Subject
- One line, required: what they read in their inbox before they decide to open it. It is also the heading of the notification inside the portal.
- Your message
- Plain text, where each line becomes a paragraph of the email. Three placeholders, for the person's name, company and email, are listed under the box; a click drops one at the cursor. The email opens with a greeting to the person by name and closes with your portal's name.
- Call to action
- Optional: the words on a button and the address it opens, for example your price list or the customer's dashboard. Both are needed for the button to appear.
- Send yourself a test
- Send Test to Me sends the email to your own address with the placeholders filled from your own account, through your portal's mail settings. If the mail server refuses it, the page says to check those settings, before any customer is written to.
- Send
- The portal asks once whether you are sure, then queues the emails in batches. The page reports how many were queued. When the filters matched nobody it says so in plain words and tells you which filters to set back, so an empty send is never mistaken for a sent one.
The Marketing Hub
Marketing Hub, in the menu of every signed-in person while the page is switched on, is a library of posts: videos, guides and downloads. It comes with Business and above. Administrators add and edit on the page itself; everyone else searches and reads. It sits behind the sign-in, so a visitor to your website never sees it.
- Search the posts
- A box at the top finds a post by a word in its title, its write-up or its category, as you type. Beside it sits a pill for each category you have used, to narrow the page to one kind of material: Guides, Downloads, or whatever names you gave them.
- The posts
- One card per post, with its cover, its title and its category, and a mark when it is pinned, staff only, a draft or carries a file. Click a card and the reader opens: the video plays there, the write-up is read there, and the file downloads under its own name. Nine posts to a screen, pinned first, then the newest.
- Add a post
- The administrator's composer, on the same page: a title, a category, a video link, a write-up that takes bold, lists and links, a cover image, one file to download of up to 50 MB (an archive, a PDF, an image, artwork), who can see it, Pin to top and Published. The same form edits a post later; a pin and a bin sit on each card for administrators.
How it works
- A visitor asks the chat on your website for a price and to be called back; the chat files a lead, or one of your team marks the chat as a lead from Messages.
- Open Quote Leads, look at New and at any row marked Call back now, and ring, message or email the person from the row with the chat open beside you.
- Set the state, type a time under Call back by if they asked to be rung later, and save; mark the lead Converted when the person signs up, Closed when it is over.
- When you have news, open Bulk Email, choose who gets it, narrow with the filters and watch the count.
- Write the subject and the message, add a button if it helps, press Send Test to Me, read it in your own inbox, then send.
- Put what people keep asking for on the Marketing Hub: a post with the video, the guide or the file, shown to everyone or to staff only, pinned if it must stay first.
- Point people at it: the button of a bulk email can open the Hub, and a customer who asks for the logo is told where it lives.
Who it is for
- The ownerSees what the website brought in and who is following each lead, writes to customers in the shop's name, and decides what is posted on the Hub and who may see it. The Website view and the delete buttons on leads are the owner's.
- Your teamWorks the leads from this page and from the Leads box in Messages; a lead taken from a chat carries the name of the person who said it was one. Administrators add, edit, pin and delete Hub posts.
- Your tunersCan be written to as a group, tuners only, without customers seeing it, and reads the staff-only posts on the Hub: the trade material and the shop's own how-tos.
- Your customersNever sees Quote Leads or Bulk Email. Gets your message by name in their inbox and under the bell, and finds the video, the guide or the download on the Hub without asking for it.
- Your dealersA garage with an account on your portal is written to with the rest of its group and finds the material to sell with on your Hub. A dealer portal of its own has a Hub of its own, with its own posts, when its master switches the page on for it.
- A masterWrites to one profile type alone, so a change in trade terms reaches the accounts it concerns and nobody else, and keeps trade material on the Hub as staff only.
How shops use it
The Monday morning call list
A two-person shop with a chat on its website
The owner opens Quote Leads with the first coffee. Two rows are marked Call back now: a visitor who asked on Saturday to be rung after nine, and one from Friday who wanted a price for a pickup. She rings the first from the link on the row, opens the chat to see what the assistant already told him, and books him from the Book link. The second does not answer, so she sets Call back by to tomorrow and saves; the row leaves the top until then.
Every enquiry gets its call at the time the visitor asked for, and nothing waits on anyone's memory.
A new tool, told to the right country
A shop with customers in two countries
The shop bought a tool that opens a range of cars common in one of its countries and rare in the other. The owner chose clients only, set the country filter, and watched the count drop to the people it concerned. He wrote four lines with the name placeholder in the first, added a button to the price list, sent himself the test, read it on his phone, and sent.
The news reached the people it was news for, and nobody else was bothered.
The install video that answers the question for good
A shop of one whose customers flash their own files
The owner records how a file goes on the car with the tool most of his customers own, and posts it on the Hub under Guides, visible to everyone and pinned. A bulk email to all clients says where it is, with a button that opens the Hub. The next customer who asks how to flash is sent to the page instead of a voice note.
One video made once, found by every customer since, and the evening questions stop.
Trade terms to the trade only
A master with trade accounts among private customers
The master changed its trade terms for the new year. In Advanced filters she chose the profile type her trade accounts carry, and the count shrank to those accounts alone. The message used the company placeholder, and the full terms went on the Hub as a staff-only post for her own team to read from when a garage rings. She sent herself the test first, since a wrong figure in trade terms is expensive.
A sensitive message to exactly the accounts it concerned, checked in her own inbox before it went.
Knowing what the website is worth
An owner who pays for advertising
At the end of the month he reads the three figures: chats, leads, converted. On the Website view he sees which pages the leads read before they asked. He moves next month's money to what brought leads and stops the post that brought visitors who asked nothing. Then he deletes the closed leads, and the list is short again.
A decision about advertising made on what the website brought in, not on a feeling.
Where it helps, and its limits
Where it helps most
- A shop with a chat on its website, from the first day the chat takes a number: every call-back has a row, a state and a time.
- A shop where more than one person answers, so who has a lead and when to ring back are written down rather than remembered.
- A shop with news a few times a year, a new service, a closing, a change in prices, and customers who would not otherwise hear it.
- A shop with customers in several countries or languages, where one message does not fit all.
- A shop whose customers flash files themselves and ask the same questions about the tool and the car.
- A master that sells through garages and wants trade material kept to its own team, and the current logo in one place.
What it does not do
- Quote Leads has no form to type a lead in by hand, and it does not match a lead to an account: when the person signs up, you mark it Converted yourself.
- Bulk Email writes to the active accounts on your portal, in plain text with a greeting and one button. It takes no imported addresses, pictures or attachments, it reports how many emails were queued rather than delivered or opened, and it cannot filter for people who have been quiet longer than a number of days.
- The Marketing Hub is not a public blog. A video is a link to a video online that plays on the page; the portal does not hold the video itself. A deleted post is gone, with its file.
- Hub posts do not travel to a dealer's own portal, and the pages a lead read show only for visitors who said yes to visit tracking.
Which package
- Quote Leads
- From Pro, €60 a month.
- Bulk Email
- From Pro, €60 a month.
- The Marketing Hub
- From Business, €120 a month.
Prices in euros, a month, before tax, billed on the 1st. Every price ›
Questions shops ask
- Where do the leads come from?
- From your own website: a visitor who asks the chat to be called back, or a chat your team marked as a lead in Messages. A customer who signs up and sends a file is a request, not a lead.
- What does Call back now mean on a row?
- That the time somebody typed under Call back by has passed and the lead is still New or Contacted. The row stays at the top of the list until the state changes or a new time is set.
- Why is a chat I answered not counted as a lead?
- Because somebody in the team marked it as just a question or as spam, or the visitor was already a customer. Those chats stay readable and are kept out of the lead figures, so the count of what the website earned stays true.
- Can I delete a lead that went nowhere?
- Close it first, then press Delete on the row. An open lead is never deleted by a click. Delete closed leads clears every closed one at once and leaves the open ones alone.
- Does a bulk email come from my own address?
- It goes through the mail settings of your portal, in the layout of your other portal emails and signed with your portal's name, so it arrives from your shop. Send Test to Me shows you exactly how.
- Do customers see each other's addresses?
- No. Each person gets an email of their own, addressed to them by name. There is no shared recipient list.
- How long does a big send take?
- The emails are queued in batches and sent in the background, so a long list goes out over some minutes and you can leave the page. If your filters matched nobody, nothing is sent and the page tells you so.
- Who can see a post on the Marketing Hub?
- Everyone signed in to your portal, customers included, when the post is set to Everyone. Set to Staff only, it is seen by your tuners and administrators and nobody else. A draft is seen by administrators only.
- Is the Marketing Hub a blog for my website?
- No. It is a library for the people who already work with you, inside the portal and behind the sign-in. Only administrators add, edit, pin and delete; everyone else searches and reads.
- Which package has each of the three?
- Quote Leads and Bulk Email come with Pro and above. The Marketing Hub comes with Business and above, and a dealer portal gets it when its master switches it on for that dealer.
Every function of the portal, each on its own page. All functions
Name your portal. It is ready in under a minute.
Pro: today you pay this month in full, or only the days left if the 1st is less than 10 days away; then €60 on every 1st.
- Your name and logo
- Files from any tool
- Updates done for you
- Moving in free on paid plans
You can change your portal's address from your account at any time, or add another to the same portal, free. More are coming: tunerengine.co.uk, tunerengine.uk and tunerengine.info, then new short ones made for portals.