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    Dealers and growth

    How should a master tuner bill its dealers?

    Per file, credits, monthly statements or a mix: how a master charges a dealer network without spreadsheets or arguments, and who pays for what.

    In short

    Bill per file, with a clear statement for any period, and let the system work it out as each file is delivered. Agree in writing what each dealer pays per file, and what the dealer's portal costs, before they sign.

    A master's first dealers are usually billed from a spreadsheet at the end of the month. By the fifth dealer, the spreadsheet has become someone's whole Monday, and by the tenth, the arguments start.

    What are the usual ways to charge a dealer?

    MethodHow it worksSuits
    Per file on statementDealer pays at the end of the monthTrusted dealers
    Credits in advanceDealer tops up, each file is taken from itNew dealers, and you keep your cash flow
    Monthly feeFixed amount with files includedSteady, high-volume dealers
    A mixA fee for the portal, plus per fileMost established networks

    What should the price per file depend on?

    Mostly the same things as your retail prices: the work, the vehicle type and the ECU. Beyond that, volume. A dealer sending you hundreds of files a month earns a better rate, and that rule should be written down rather than negotiated in private, because dealers talk.

    Who pays for the dealer's portal?

    Decide this openly. Some masters pay and see it as the cost of having a network. Others pass it on, sometimes with a margin. Add-ons work the same way. Whichever you choose, say so before the dealer signs, so a line on their statement never comes as a surprise. On TunerEngine, the price of a dealer portal is £29 a month on top of what your package includes.

    A statement nobody has to argue about is worth more than a slightly better rate.

    What should a statement show?

    Enough to settle any question without a phone call: each file, with the date, the customer, the car, the work and the price, along with any credits and any add-ons, and a total for the period. A dealer who can check it themselves will trust it. The statement should be available for any period, not just the month just gone.

    Statements, a screen of the portal (sample shop)
    1. Balance and files leftWhat a dealer has on account and how many files that still buys.
    2. Any period, exportedPick the dates, search a job, export the statement.
    3. Every movement, with its jobEach charge and top-up with the job it belongs to and the balance after it.

    A sample shop; your portal carries your name.

    How do you stop the spreadsheet?

    By recording the charge when the file is delivered, not at the end of the month. On a Network portal, what each dealer owes you is worked out per file, with a statement for any period. You set the rate per dealer, and the record builds up as the work is done.

    What about dealers who pay late?

    The same rule as with any customer, and more important, because the sums are larger. Start new dealers on credits, and move them to a statement once they have proved themselves. Agree what happens if an account goes overdue, including what you stop doing, and then follow it. A dealer who is allowed to run up a large debt usually leaves with it.

    How do you check that a dealer is worth it?

    Look at each one regularly: files per month, what they earn you, how many corrections they ask for, and how much of your time they take. A small dealer who sends clean files can be worth more than a big one who rings every day.

    Questions

    Should all my dealers pay the same?

    Use a written rule for volume, so that two dealers on the same volume pay the same. They will compare.

    Can a dealer see what I charge others?

    No. Each dealer sees only their own prices and statements.

    Can I change a dealer's rate later?

    Yes, with notice. Agree in writing how and when rates can change.

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