Dealers and growth
How does a master tuner's dealer network work?
What a dealer network is, how files move from a dealer's customer to the master and back, who owns what, and what to set up before you sign your first dealer.
In short
A dealer sells under their own name and sends every file to you, the master. You set what each dealer can see, sell and do, and what each one owes you per file, while the dealer looks after their own customers.
Most large file services are not just a group of tuners. They are a tuning team with a network of workshops around it. Each workshop has its own customers and its own name, and all of them send their files to the same place.
Who does what in a network?
| The master | The dealer | |
|---|---|---|
| Tunes the files | Yes | Usually no |
| Owns the tool relationship | Master tool | Often a slave of yours |
| Faces the end customer | Rarely | Yes |
| Sets end-customer prices | Can set limits | Yes |
| Answers the customer | Through the dealer | Yes |
Some dealers grow and start tuning their own files. A good set-up lets a stronger dealer keep some jobs and send the others up to you.
How does a file move through the network?
- The dealer's customer, or the dealer, uploads a read on the dealer's portal.
- The job comes to you, and appears in your queue with the dealer's name beside it.
- Your tuner does the work and uploads the file.
- It goes back to the dealer's portal, and the customer is told in the dealer's name.
- What the dealer owes you for that file is recorded.
The end customer sees only the dealer. The dealer sees their own customers. You see everything.
Why give each dealer a portal of their own?
Because a dealer selling under your name is building your business, and one selling under their own has a reason to stay and grow. A portal in their own name, with their own customers, also keeps your dealers apart: one dealer cannot see another's customers.
The dealer owns the customer. You own the quality. Keep both of those clear.
What should you control per dealer?
More than you first think. What each dealer can see, sell and do should be set per dealer, switch by switch. A new dealer might only send files, while a trusted one can have tuning rights for some jobs and, as add-ons, the diary or the assistant. On TunerEngine those switches are built in, and you can add each dealer from your own panel in under a minute.
What should you agree before signing a dealer?
Put it in writing. What they pay per file and when. Who answers which questions. What happens if a customer complains. Who owns the customer if they leave, and what happens to any slave tool. Most falling-out is about something that was never written down.
How do you bill a network?
Per file, with a statement. Doing this by hand gets painful once you pass a few dealers, so see how a master bills its dealers.
When are you ready to start one?
When your own service runs without you holding it together. A network multiplies whatever you already have, and that includes the problems. If your turnaround is steady, your corrections are rare and your prices are clear, your first dealer will be a good experience for you both.
Questions
Can a dealer see my other dealers?
No. Each dealer sees only their own portal and customers.
Can a dealer tune some files themselves?
With the right settings, yes. You decide per dealer what they can do.
Do my dealers need their own domain?
Not to begin with, but each dealer's portal carries their own name, and you can add a domain as they grow.
Just need a file tuned? Our own engineers tune a read from any tool for £50 a file, every extra included. Our file service ›
Read next
-
How should a master tuner bill its dealers?Per file, credits, monthly statements or a mix: how a master charges a dealer network without spreadsheets or arguments, and who pays for what.
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Master or slave tool: which does a file service need?A master tool opens and edits files; a slave reads the car and sends the locked file to its master. What each means for your shop and your costs.
-
What is a white label file portal, and what should you check?White label should mean your customer never sees another company's name. What to check on screens, emails, invoices and downloads before you trust the claim.
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