Running the shop
How fast should a file service answer?
What customers expect, what you can honestly promise, and how to run Express and Urgent jobs so that the work paid for speed is never the work that is late.
In short
Fast enough that the car is still on the ramp, which for most workshops means within the hour during your stated hours. Promise only what you can keep, charge for speed, and say clearly when you are closed.
If you ask a workshop why they left their last file service, they rarely mention the tuning. They talk about the time they sat next to a car for two hours, ringing someone who did not pick up.
What do customers actually expect?
It depends on who they are. A workshop with a car on the ramp and a customer in the waiting room wants minutes. A tuner sending a file for tomorrow's booking is happy with this evening. Knowing how long it will take often matters more to them than the time itself, because they can plan around a promise they believe.
What should you promise?
Something you will hit even on a bad day. A promise of "within an hour, Monday to Saturday, 8 to 6" that you keep every time is worth more than "ASAP", which means nothing. Publish it, and include what happens outside those hours.
| Tier | Typical promise | Who pays for it |
|---|---|---|
| Normal | Same working day | Everyone, in the base price |
| Express | Within a couple of hours | Paid extra per job |
| Urgent | Next in the queue | Paid more, kept for real need |
These are examples, so set your own to suit your team.
Why charge for speed?
Because speed has a cost: it pushes other work back. A paid tier also tells you what is truly urgent. When everything is free, everything is urgent, and your tuners stop believing the word.
When everything is urgent, your tuners stop believing the word.
How do you make sure paid speed is never late?
By not relying on anyone's memory. On a TunerEngine portal the queue sorts itself: Express and Urgent jobs sit on top with their turnaround target, so your tuners always open what is next and work paid for speed is the first to be seen. File orders shows how a job gets there.
What do you do when you are closed?
Say so, plainly, before the customer waits. Your hours, when you will open, and roughly how long it will be. The customer can decide for themselves whether to wait, and that one line prevents most of the angry messages. See answering at night for what can still happen while you sleep.
How do you measure whether you are getting better?
Time from paid to delivered, per tier, week by week. Look at the worst cases rather than the average, because customers remember the worst ones. If one kind of job keeps running late, that tells you what to fix, or that you need another tuner.
Questions
Should I answer files on Sunday?
Only if you say you will. A clear closed message is better than an occasional miracle.
How many tuners do I need?
Look at your waiting times per tier. If paid-for speed is slipping, it is time for another tuner or higher prices.
Can customers see where their job is?
Yes. They can follow the job on their portal and are told when the file is ready.
Just need a file tuned? Our own engineers tune a read from any tool for £50 a file, every extra included. Our file service ›
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How do you move a file service off WhatsApp?WhatsApp gets a file service started, then starts to cost it. How to move customers to a portal without losing any, and what to do about the ones who refuse.
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